Rechelle Ringer, CFMP

Rechelle Ringer has been part of the American Riviera Bank family since even before our doors opened in 2006. Her commitment to our "Bank on Better" philosophy shines through in everything she does, and her extensive experience across various departments - operations, training, marketing, product development and community relations - makes her a true asset to our team.

As First Vice President and Manager of Marketing and Products, Rechelle spearheads the development and execution of innovative products and marketing campaigns. She collaborates closely with leadership, branch operations, digital banking, and vendors to ensure seamless execution and a positive customer experience. Her dedication extends beyond her official role, and she passionately embodies the "Bank on Better" spirit in every interaction.

Rechelle's accomplishments speak volumes. In 2020, she was recognized with the Bank's "Innovator" award for her creative and forward-thinking initiatives. Furthermore, her commitment to clients and the community earned her the prestigious "Larry Koppelman Honorary Award" in 2023.

Beyond banking, Rechelle is deeply involved in the Santa Barbara public education system. Her dedication shines through her contributions to the California PTA at multiple school and council levels, her Presidency of the Dos Pueblos High School Foundation, and her participation in numerous committees at the Santa Barbara Unified School District. She has received numerous awards for her volunteerism, including five Honorary Service Awards through the California PTA.

Rechelle is a Certified Financial Marketing Professional (CFMP) who brings passion, expertise, and a genuine desire to serve to everything she does. Whether leading marketing initiatives, collaborating with colleagues, or giving back to the community, she exemplifies the very core of what the "Bank on Better" philosophy stands for.